Why is Organic Worth it for You?
Posted in Entertainment, News & Research
As consumers’ commitment to organic products fuels impressive 17 percent growth despite a tough economy, the Organic Agriculture and Products Education Institute (Organic Institute) is conducting a truly organic search via YouTube for its first-ever national consumer ambassador to serve as a spokesperson.
Are you a mom just wanting to do your part to help the environment? A foodie baking organic treats for friends? A family farmer raising organic food to help foster a more sustainable planet? The Organic Institute may want you as its “organic idol.”
Participation is easy and no celebrities are allowed: the Organic Institute – the non-profit educational organization affiliated with the 1,700-member Organic Trade Association (OTA) – is calling on everyday individuals to submit videos explaining why they feel organic products are worth it.
Through May 31, visit the Organic Institute’s YouTube group at www.youtube.com/group/organicidol and submit a 30-second video explaining “the moment you realized organic was worth it.” Heartfelt, creative and quirky videos are welcomed, and encouraged.
“Despite a down economy, the organic industry’s 17 percent sales growth proves there are more and more individuals each year who are realizing organic food is worth it for their health, their families and the environment,” said Christine Bushway, president of the Organic Institute and executive director of OTA. “We know there are myriad individuals with distinct and amazing stories on why they choose organic products. Through these efforts, we want to share their stories with the world and encourage others to choose the same.”
The Organic Institute’s board will consider the top 12 videos with the most views by 11:59 p.m. EST on May 31 as the initiative’s program finalists – a three week extension from the original May 8 deadline. At the All Things Organic trade show in Chicago in mid-June, the Organic Institute and OTA members will review finalists and select the overall winner, designating him or her as the official pitch person for the Organic Institute’s fall 2009 consumer education campaign. The winner will receive a trip for two to Washington, D.C., and his or her story also will be shared on the Organic Institute’s consumer awareness Web site, www.organicitsworthit.com.
For full details, visit www.organicitsworthit.com/getinvolved.html.
The Organic Institute is launching the initiative on the heels of its first-ever national consumer education and awareness campaign, which launched in March. “Organic. It’s worth it.” is an online outreach effort highlighting the benefits of organic food, farming and home products.
About the Organic Institute
The mission of the Organic Agriculture and Products Education Institute (Organic Institute) is to educate about the attributes, benefits and practices of organic agriculture and products today for better environmental and personal health tomorrow. To achieve its mission, the Organic Institute focuses on informing, educating and training agriculturalists, processors, academics and other professionals, as well as students, consumers and the general public in order to increase the amount of farmland under organic production and the number of people choosing organic products. www.theorganicinstitute.org
About the Organic Trade Association
Founded nearly 25 years ago, the Organic Trade Association (OTA) is the membership-based business association for organic agriculture and products in North America. Its 1,700 members include growers, shippers, processors, certifiers, farmers’ associations, distributors, importers, exporters, consultants, retailers and others. OTA’s mission is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy. www.ota.com
5 Responses
1
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May 29th, 2009 at 1:42 am
I buy organic food because of its superior taste and I believe that it's good for the health. As a consumer of organic food the only issue about this is the use of pesticides which is for me is an unsafe practiced.
I'm glad that there are existing campaigns about the use of organics. Information dissemination among agriculturists and the public is very important and I'm glad that it is part of the objectives of this campaign. I hope that many people will participate in the said campaign.
I like what Joe have said in the video: "I buy organic because it's the great choice today but the best choice for tomorrow."
2
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May 29th, 2009 at 5:04 pm
I'm finding more and more organic products are manufactured in China. I wish in going green the US would adhere to a cleaner product line.
3
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May 29th, 2009 at 11:14 pm
I love organic food. Even though it's more expensive, I love getting it whenever I can, I just feel so much better after eating it. It's like it has extra energy in it!
4
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June 2nd, 2009 at 11:34 am
Much better than the processed and junk food we take in..i think i might be addicted to sugar because i love coffee, fizzy drinks and the likes.
My country is not so much into organic foods but I've some programs on the television educating people more about organic farming
5
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June 4th, 2009 at 10:12 am
I think going organic is worth it because your body naturally is craving for organic food and you have much more energy when it gets the proper fuel. I just wish it were not so expensive, but I guess all it is a preventative health measure that will save you money in the long run.